How to Price Your eBook for Long-Term Sales
Pricing is more psychology than mathematics. The difference between $2.99 and $4.99 can shape reader expectations as much as profit margins. Finding that sweet spot is both an art and a science in the self-publishing arena.
Many authors underprice to attract readers, hoping for volume over value. While that strategy can spark early momentum, it often devalues the work in the long run. Readers associate price with quality, and too low a tag may imply amateurism.
Conversely, pricing too high without a loyal audience risks invisibility. Readers are cautious with unknown names, and a high entry point discourages impulse buys. Smart authors test multiple price points using short promotional windows to study response patterns.
Seasonal pricing, bundling, and series discounts all build longevity. When readers trust your brand, they’ll pay more for convenience and continuity. The key is consistency and observation rather than rigid formulas.
A sustainable pricing strategy respects both the reader’s wallet and the author’s worth. It turns sporadic purchases into a predictable income stream.