The Power of Niche Communities
Mass markets are seductive, but niches sustain. In self-publishing, success rarely comes from appealing to everyone. It comes from speaking directly to a specific group that feels seen and understood.
Online communities—on Reddit, Discord, or Facebook—gather around micro-interests, from Viking romance to cozy mystery gardening. These spaces are less about sales and more about belonging. When authors participate genuinely, their books find natural advocates.
Writing for a niche doesn’t mean limiting creativity. It means writing with sharper intent. A narrow audience often brings deeper loyalty, translating into word-of-mouth marketing and repeat buyers.
The challenge is patience. Building within a niche takes time and consistent engagement. But once trust is established, readers become evangelists who sustain careers for decades.
Niches are not small—they are focused. In a world overwhelmed by choice, precision beats reach every time.